To celebrate these achievements and inspire the next 100,000 LEAF buyers, Nissan has just launched a new digital program called “Real Owners. Real Questions.” – where current LEAF owners share their stories and reasons with anyone who’d like to know what it’s really like to go 100 percent electric with the Nissan LEAF.
The new website, www.nissanusa.com/electric-cars/leaf/owner-questions, features more than 500 quotes, 200 images and original video footage. The site uses dynamic content tiles and suggestive search functionality to provide the most relevant answers. For example, visitors can browse a library of questions from the curious,
“What’s the longest trip you’ve ever taken?” to the practical, “How much money have you saved?” or completely novel, by tapping into the Facebook community of LEAF owners directly to answer their questions.
In addition to crowdsourcing video responses from owners, several videos of unique stories are showcased on the site, like LEAF owner Neal Wagner, who is shown using a journey to catch a sunrise on Maui’s Haleakala Volcano to charge his LEAF.